Think the Pride of Oklahoma is looking a little different but can’t put your finger on why?
Look closely and you’ll see their tinseled, white plumes are a little taller, their coats a little crisper. And if science has any say in it, the Pride is, well, a little prouder all around. They've got new uniforms to thank for that.
“When you see a group that looks the right way in their uniforms, it sets the tone for the audience member that you expect it to sound and look great, and I think the students are prouder of themselves when they look that way,” Pride Director Brian Britt said.
“You don’t show up with a clean and pressed uniform by accident. You don’t have the correct sleeve length and pants length by accident. Your plume isn’t straight by accident. You have to do those things. And the same attention to detail is reflective of how you play your music and how you march your drill and the pride you take in representing the university. That commitment to something larger than yourself — it’s not something that just happens. You have to mean to do that.”
Richard Fruhauf of Fruhauf Uniforms, Inc. (You guessed it: the makers of the Pride’s sleek new uniforms and sole manufacturer of Pride uniforms since the 1930s) has the same sentiments as Britt. When you’re dressed for success, it’s reflected in your posture, your performance and your pride.
“If that garment fits them correctly, they feel good about themselves,” Fruhauf said. “When you feel good about yourself, you’re more inclined to feel better, enjoy the program more and just enjoy the whole marching band lifestyle.”
The Pride unveiled the new uniforms this summer to widespread fan — and band member — approval. University of Oklahoma Facebook followers were wowed by the length of the plumes (or plumage, if you really know your marching band history) and called the new duds “gorgeous,” “beautiful” and “sharp.”
See below: The University of Oklahoma created Pride of Oklahoma paper dolls that Sooner fans can download, print and dress up. Download the PDFs from the slideshow or at the bottom of this page!