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Brand Colors - Print & Web


Color is one of the most important elements of the OU identity system. The colors below are the official colors for all of the OU logos. If these colors are not available, the logos should be printed in all black or in all white.

The colors presented here are not intended to match the PANTONE* color standards. For the PANTONE color standards, refer to the current editions of the PANTONE color publications.

*PANTONEĀ® is a registered trademark of PANTONE, Inc.

*Pantone Equivalent: PANTONEĀ® 201
*Pantone Equivalent: PANTONEĀ®  468
Process Equivalent: 0c 100m 65y 34k
Process Equivalent: 6c 8m 23y 0k
On-Screen Equivalent:  #841617 On-Screen Equivalent: #FDF9D8

Thread Colors: Madeira 1181, RA 2267,  Polyneon 1982


Support Colors

In addition to the primary colors, the OU identity system utilizes black and white as important support colors. White and black help add contrast to Oklahoma Crimson and Oklahoma Cream. Black and white are the default colors to use for OU logos when the official colors are not available.


On-Screen Equivalent:  #74ad68 On-Screen Equivalent: #3e6a34

On-Screen Equivalent: #298ac4On-Screen Equivalent: #254467
On-Screen Equivalent: #ccccccOn-Screen Equivalent: #999999
On-Screen Equivalent: #971d20On-Screen Equivalent: #660000
On-Screen Equivalent: #e4e0c3On-Screen Equivalent: #807662