The University of Oklahoma is known and recognized throughout the world. Therefore, it is critical that the visual elements and brand represent the institution consistently and with integrity. As a world-renowned institution, we must implement cohesive standards to protect our image and enhance the value of our university. Successful brands present themselves consistently over time, creating an emotional connection with desired audiences.
A proliferation of independent, decentralized identities and symbols creates confusion in the minds of audiences whose support we seek: students, prospective students, parents, alumni and supporters. While logos and symbols are not the sole elements of an institutional brand, they are its visual representation and extension.
The style guide is presented by the Trademark Administrative Committee to uphold brand standards across the university.